ORKLA CARE – KICKOFF MEETINGWarsaw, Poland

Challenge

Merger of companies – two strong brands being ORKLA and CEDERROTH – was an extremely important event not only for the market itself, but also for the employees of both organisations. It was related to the need to present key information about the new strategy, goals and future of the company.

Goal

  • Developing a strategy and execution of Internal Communication operations addressed at employees
  • Strengthening the image of ORKLA as a reliable and developing employer
  • Effective presentation of the company’s strategy

Idea

Organisation of a conference with participation of special guests, workshops “Beneficiaries of changes” and a ceremonial gala ball – professional, consistent communication of the company’s new strategy.

Implementation

We planned the organisation of two events: two-day meeting in the KICKOFF MEETING formula for the management, sales and marketing team and another one-day meeting in the presentation formula and a gala ball for management and production employees. In total 350 people participated in the events.

For the needs of the first meeting, we prepared a programme consisting of the official part, workshops (run by actors of the HOFESINKA Improvisation Theatre) and the entertaining part. Presentations and videos were displayed on a LED wall with a surface area of 48m2. During the evening part of the screen allowed us to create an exceptional scenography which constituted an ideal background for shows of PUNTO LATINO, MULTIVISUAL and VIDEOTEKA. The special guest of the meeting was Professor Rafał Ohme – an expert in the field of emotions, communication and management and one of the pioneers of consumer neuroscience. On the second day, special distinctions were handed out to the best employees of both companies.

During the second of the planned meetings after presentations and handing out of distinctions, employees participated in the evening gala ball. An exceptional multimedia setting, concerts, dance shows and numerous additional attractions made all the guests smile and full of faith in the future when leaving the meeting.

Results

The scenario and perfect production resulted in the satisfaction of the customer and 100% implementation of their goals. Numerous positive opinions which reached the HR department and thanks from the Management Board received by our agency confirm the level of organisation of both meetings.

planners.live constitute a guarantee than the goals we set organising events will be achieved.”

Grzegorz Kowalski COE, ORKLA CARE Sp. z o.o.